Dipanwita Chakrabarty is an Assistant Professor at Haldia Institute of Technology with over a decade of academic and industry experience in management, finance and consumer behavior. She holds an MBA from Pondicherry University and IISWBM, an MA from Rabindra Bharati University and a BSc from Scottish Church College. Her professional background includes leadership roles in Tata Consultancy Services, Ujjivan Financial Services and Nambirajan Finance. She has contributed extensively to funded research projects with IOCL and has published widely in reputed journals and conference proceedings in areas such as digital marketing, consumer analytics, healthcare technologies and AI-enabled systems. She is a WB SET-qualified academic and a co-inventor of granted patents in customer experience monitoring and exam proctoring systems.
4 years
Market Survey and Research for Assessing Customers' Demand for Credit / Discount in IOCL Retail Outlets in NH-6 and NH-41 Under Haldia DO
4 (List of Projects:1. Market Survey & Research for Accessing Customer Reaction on Sales, Services, Promotional Effectiveness of Branded Fuels in IOCL Retail Outlet under Haldia DO; 2. Market Survey and Research for Assessing Customer's Reactions on Xtrareward Loyalty Programme and Fresh Enrollment under Xtrareward Loyalty Programme in IOCL Retail Outlets under Haldia DO; 3. Behavioral Training, Assessing the Assessing Customer Reaction on Sales, Services and Promotional effectiveness of Branded fuels at IOCL at IOCL Retail Outlets under Haldia DO; 4. Market Survey Assessing Customer's demand for Credit/Discount in IOCL Retail Outlets in National Highway 6 and National Highway 41 under Haldia DO)
