Notice Board
MBA
ESTD. 2002

Department of MBA (Master of Business Administration)

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Official website of Haldia Institute of Technology. National Human Resource Development Network (NHRDN) — Dr. Arunangshu Giri (IL/KOL/105433/02032020), Wendrila Biswas (IL/KOL/104545/03092019), Dr. Sourabh Bhattacharya (IL/KOL/104482/16082019)All India Management Association (AIMA) — Dr. Sourabh Bhattacharya (LM-201121462)AIMA Vice Chancellor"s Council — Dr. Sourabh Bhattacharya (440094)Indian Commerce Association (ICA) — Dr. Arunangshu Giri (WB100)Indian Society for Training and Development (ISTD) — Wendrila Biswas (B-1265/2018)Centre for Education Growth and Research (CEGR) — Wendrila Biswas (LT931), Dr. Arunangshu Giri (LT1263)REST Society for Research International Interdisciplinary Professional Society — Wendrila Biswas (LM:AA0015)Association for the Advancement of AI (AAAI, USA) — Dr. Sourabh Bhattacharya (638880)American Psychological Association (APA, USA) — Dr. Sourabh Bhattacharya (C2405096779)Indian Accounting Association (IAA) — Dr. Arunangshu Giri (KL-711), Dr. Indranil Bandyopadhyay (KL-742), Soumya Kanti Dhara (KL-712), Nabin Kumar Sarawgi (KL-642), Samik Bagchi (ANU-1122)TiE Kolkata — Dr. Sourabh Bhattacharya (QUO-KO-01281) Department of MBA Official website of Haldia Institute of Technology.

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Department of MBA

About the Department:

The Department of MBA (formerly known as Department of Management and Social Science) was established in 2002 with an aim to develop human potential in this ever-changing world, because change is continuous, eternal and the only constant. With 2 years full-time programme in Masters of Business Administration, the departments continuous endeavour over 2 decades have made the institution gain a high repute in various business sectors and benchmarked corporate houses in India.

Over the years, the department has been acquiring a center of excellence, making a mark for knowledge creation in the field of management education. To make the students acquainted with comprehensive knowledge of business theories and their real-world applications, regular classes, workshops, internships and industry visits by the department. The continuous evaluation and mentoring process conducted by the faculty members have been helpful in nurturing the students and making them industry-ready.

The department believes in 360 development of students that may let them develop the capacity of self-reliance and sustainability in the ever-changing business environment. 

 

Our Vision

This department started with a mission to train and develop highly competent professionals with razor sharp mind and competencies to compete in the knowledge-based business organizations. The prima facie objective of the department is to impart and inculcate quality education tantamount to international standard to envisage the everlasting sustenance in the global competitiveness. Faculty members of this department are continuously working for pedagogical improvement and innovating new, interesting methods of teaching to fulfill this objective.

Our Mission

1. To deliver comprehensive education in Management to ensure that the graduates attain the core competencies to be successful in industry, research and academics. 2. To provide the students with solid foundation in inculcating managerial skills to solve management problems and also to pursue higher studies and research. 3. To facilitate an academic environment that gives adequate opportunities to the students to cultivate lifelong skills needed for a successful professional career. 4. To train the students to work as an individual as well as in teams to comprehend, analyze, design and create innovative solutions of real life problems in multicultural global milieu. 5. To inculcate a sense of ethics, professionalism, pro-activeness and effective communication skills amongst management graduates.

HOD's Message

From the Department Head

Dr. Arunangshu Giri

Dr. Arunangshu Giri

Associate Professor & HOD
Ph.D

Dear Students, Faculty, and Visitors, It gives me immense pleasure to welcome you to the Department of Management & Social Science at Haldia Institute of Technology. Our department stands committed to nurturing future leaders and social innovators who can navigate the complexities of the modern business world with both business acumen and humanistic values. We blend rigorous academic trainings with experiential learning, ensuring our students develop not just theoretical knowledge but also practical skills essential for success in management, entrepreneurship, and social research. Our dedicated faculty members bring in rich industry experience and academic excellence, fostering an environment of intellectual curiosity and professional growth. Beyond classroom learning, we emphasize on holistic development through industry interactions, workshops, seminars, and research initiatives. We prepare our students to be ethical decision-makers and change agents who can contribute meaningfully to the society. I invite you to explore the opportunities, our department offers and join us in this transformative educational journey. Warm regards, Dr. Arunangshu Giri Head of Department Department of Management & Social Science

hod.mba.hit2021@gmail.com
Curriculum

Program Curriculum

Degree Offered

Master of Business Administration

Maulana Abul Kalam Azad University of Technology


Degree Features
  • Program Duration: 2 Years (Full Time) Student Intake: 60
Focus Areas
  • Dual Specializations (1 Major & 1 Minor): 1) Marketing 2) Finance 3) Human Resource
Research

Research Focus Areas

Generative AI applications in Marketing
Role of Mobile Application in Marketing
Technology Management & Retailing Management
Tourism Marketing & Social Media Marketing
Human Relations, Industrial Psychology, Social Psychology, Ethics
Taxation & Corporate Reporting
Strategic Human Resource Management
Finance and Investment Banking
Department Events

Events & Activities

No upcoming events.

Past
01 Dec 2025 — 07 Dec 2025
Haldia Institute of Technology
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Past
22 Sep 2025 — 27 Sep 2025
Haldia Institute of Technology
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International Seminar on Green Business Practices & Sustainability
Past
20 Mar 2025 — 21 Mar 2025
International Seminar on Green Business Practices & Sustainability
Haldia Institute of Technology
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Past
28 Feb 2025 — 06 Mar 2025
Haldia Institute of Technology
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Past
28 Nov 2024 — 04 Dec 2024
Haldia Institute of Technology
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Past
27 Aug 2024 — 02 Sep 2024
Haldia Institute of Technology
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Past
05 Aug 2024 — 21 Aug 2024
Haldia Institute of Technology
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Past
21 Feb 2024 — 22 Feb 2024
Haldia Institute of Technology
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Past
15 Jan 2024 — 21 Apr 2026
Haldia Institute of Technology
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Past
28 Nov 2023 — 04 Dec 2023
Haldia Institute of Technology
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Past
07 Aug 2023 — 13 Aug 2023
Haldia Institute of Technology
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Past
31 Jul 2023 — 06 Aug 2023
Haldia Institute of Technology
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Admission Criteria

Eligibility Criteria

Qualification Required

  • Graduates in any Discipline

Additional Requirements

  • MAT/ WBJEMAT followed by Departmental Written Test & Personal Interview
Alumni Network

Our Distinguished Alumni

SAYAN BHATTACHARJEE
2025
SAYAN BHATTACHARJEE
Capsitech IT Services
Accounts Associate
AMIT PAUL
2025
AMIT PAUL
De Son Marketing
Area Sales Officer - Trainee
MADHUMITA SANTRA
2025
MADHUMITA SANTRA
DCG Data Core Systems
Associate (Level - L1)
PRATYAY MANDAL
2025
PRATYAY MANDAL
BMW Industries Ltd.
Plant HR
RITAM BERA
2025
RITAM BERA
Prism-Johnson
Management Trainee
SOUMI MAITY
2025
SOUMI MAITY
Department Manager
Department Manager
SRIJITA MAITY
2025
SRIJITA MAITY
Tata Consultancy Services
Management Trainee in Grade Y
SURAVI BARIK
2025
SURAVI BARIK
Accenture Solutions Pvt. Ltd
Trust & Safety New Associate
AKASH KAMILYA
2024
AKASH KAMILYA
Lux Cozi
HR Executive
ANKIT ANAND
2024
ANKIT ANAND
Bajaj Finserv
Assistant Manager, Sales
MANISHA PATRA
2024
MANISHA PATRA
AB Poly Pack
HR Executive
MOUSAM PACHHAL
2024
MOUSAM PACHHAL
BMW Industries Ltd.
Assistant Manager, Sales & Marketing
RIMA RANI DAS
2024
RIMA RANI DAS
Trade India
Back Office Assistant
RIYA DAS
2024
RIYA DAS
Sanket Communication
Social & Digital Media Executive
SAHELI MAITY
2024
SAHELI MAITY
Re-Sustainability
Sr. HR Executive
SUBHDEP BHUNIA
2024
SUBHDEP BHUNIA
Ujjivan Small Finance Bank
Dy Manager 2
ABHINAV KUMAR
2023
ABHINAV KUMAR
Bandhan Bank
Assistant Manager
ANANYA DEY
2023
ANANYA DEY
Rollick Ice Cream
Marketing Executive
ARABINDA ADAK
2023
ARABINDA ADAK
Shree Cement Ltd.
Dy. Manager, Technical Service
KARINA CHOUDHARY
2023
KARINA CHOUDHARY
Accenture Pvt. Ltd.
Process Specialist / HR Operations
MITASHA DHARA
2023
MITASHA DHARA
BTL ETC Ltd
Senior Executive, HR
PRIYANKA DAS
2023
PRIYANKA DAS
BMW Industries Limited
HR & Admin Sr. Executive
STHITADHI DUTTA
2023
STHITADHI DUTTA
Life Insurance Corporation of India
Development Officer
SUPHAL PANDA
2023
SUPHAL PANDA
Alten India Pvt. Ltd.
Engineer, Design
Our Team

Expert Faculty

CategoryCountCategoryCount
Total Faculty9Professors1
Associate Professors2Assistant Professors6
Faculty with Ph.D.3With B.Tech/B.E.0
Achievements

Department Achievements

Placement
Over the last couple of years, the department has seen stupendous success in placements with students being placed across sectors like IT, FMCG, Manufacturing, Startup, Banking at an average package of ?3.00 LPA with the highest one touching ?8.00 LPA.
Conference/Seminar
The department successfully organized International seminar on Green business practices and sustainability (ISGBPS-2025) (In collaboration with IQAC) on 20 21st March, 2025.
Faculty Development Program
The department successfully organized one week Faculty Development Program on Research Methodology and Publication Ethics (In collaboration with IQAC) from 28th February 6th March, 2025
Workshop
1) The department successfully organized 7 Days Workshop on Innovation and Sustainability in Industry 5.0 (In collaboration with IQAC) from 22nd-27th September, 2025. 2) The department successfully organized 7 Days Workshop on Mental Health and Wellbeing at Workplace (In collaboration with IQAC) from 1st-7th December, 2025.
MOOCs
1) Sudeshna Panda, 2nd year student secured Silver Medal in NPTEL online certification course on Labour Welfare & Industrial Relations (IIT, Guwahati) (July to October, 2025) 2) Sukamal Manna, 2nd year student secured Silver Medal in NPTEL online certification course on Management of Field Sales (IIT, Kanpur) (January to February, 2025)
Book Chapter Publication
Ritam Panda, 2nd year student published a book chapter titled A Critical Study how IOT and AI are Shaping the Future of Retail & Marketing in the book From Theory to Practice: Multidisciplinary Approaches in Business and Science, published by Indowise International Publisher in the year of 2025.
Book Publication in Regional Language
As per the NEP 2020, the Department has started the initiative to publish different management books in regional languages. In 2025, a book titled Values, Humanity and Morality in the Light of Indian Knowledge System, (in Bengali version) was published through Himalaya Publishing House, with ISBN: 978-93-7105-970-1.
Funded Research

Research Projects

Sl NoFinancial YearProject TitleFunding AgencyFromToAmountStatus
1 FY2025-26
Dr. Arunangshu Giri
Indian Oil Corporation Ltd. (IOCL), Marketing Division, Haldia 12-06-2025 10-02-2026 ₹25,000 Completed
2 FY2024-25 Market Survey and Research for Assessing Customer Reaction on Xtrareward Loyalty Program and fresh enrollment under Xtrareward Loyalty Program in IOCL Retail Outlet under Haldia DO
Dr. Arunangshu Giri
Indian Oil Corporation Ltd. (IOCL), Marketing Division, Haldia 01-02-2024 24-12-2024 ₹25,000 Completed
3 FY2023-24 Market Survey and Research for Assessing Customer Reaction on Sales, Services and Promotional Effectiveness of branded Fuel (Xtra Green Fuel) in IOCL Retail Outlet under Haldia DO
Dr. Arunangshu Giri
Indian Oil Corporation Ltd. (IOCL), Marketing Division, Haldia 11-05-2023 12-01-2024 ₹25,000 Completed
4 FY2022-23 Market Survey and Research for Assessing Customer Reaction on Sales, Services and Promotional Effectiveness of branded Fuel (XP-95) in IOCL Retail Outlet under Haldia DO
Dr. Arunangshu Giri
Indian Oil Corporation Ltd. (IOCL), Marketing Division, Haldia 06-06-2022 14-12-2022 ₹25,000 Completed
Academic Research

Publications

S.No.MonthAuthor(s)TitleJournalTypeIF
1 February Arunangshu Giri, Dipanwita Chakrabarty, Weng Marc Lim, Sachin Kumar Mangla, Linda D Hollebeek Can generative artificial intelligence enhance brand performance in tourism? A mixed-methods study integrating service-dominant logic, social exchange theory, and uncanny valley theory
DOI: https://doi.org/10.1016/j.tmp.2025.101442
Tourism Management Perspectives Journal 6.900
2 January Wendrila Biswas, Arunangshu Giri How Does FoMO Boost the Usage of Mobile Payment Apps? Developing a Conceptual Model Using Causality Orientation Theory
DOI: 10.17010/pijom/2026/v19i1/175038
Prabandhan: Indian Journal of Management Journal
S.No.MonthAuthor(s)TitleJournalTypeIF
1 November Dipanwita Chakrabarty, Satakshi Chatterjee, Arunangshu Giri, Dibyendu Rath, Shamba Chatterjee AI-Powered Interfaces to Healthcare: A Patient-Centric Study of OPD Scheduling
DOI: 10.1109/AICARE66005.2025.11402820
International Conference on Artificial Intelligence for Computing, Astronomy and Renewable Energy (AICARE) Conference
2 July Arunangshu Giri, Dipanwita Chakrabarty, Manash Routray Intelligent Communication Strategies for Digital Loyalty Program Participation: A Study on Promotional Efficiency in Fuel Retail Industry
DOI: 10.1007/978-3-032-06703-6_22
International Conference on ICT for Sustainable Development Conference
3 January Dibyendu Rath, Arunangshu Giri, Dipanwita Chakrabarty, Puja Tiwari, Satakshi Chatterjee, Shamba Chatterjee The Smart Trends of Using Healthcare Apps to Engage Customers
DOI: 10.1007/978-981-96-7496-1_22
International Conference on Smart Trends for Information Technology and Computer Communications Conference
4 April, 2025 Vijay Uprikar; Meenal R. Kale; Trupti Dandekar Humnekar; Ajay Upadhyay; Bishwajeet Prakash; Sourabh Bhattacharya Ensemble Machine Learning Models Based Comprehensive Analysis of Stock Price Dynamics for Enhanced Prediction Accuracy
DOI: 10.1109/OTCON65728.2025.11070700
2025 4th OPJU International Technology Conference (OTCON) on Smart Computing for Innovation and Advancement in Industry 5.0 Conference
5 Feb 2025 Bhavana Jamalpur, Somanchi Hari Krishna, Romica Bhat, Sneh Binod Prasad;, Sourabh Bhattacharya, Dhiraj Kapila AI in Social Media Marketing: Using Machine Learning to Analyze Trends and Predict Consumer Sentiment
DOI: 10.1109/ICPCT64145.2025.10940649
2025 International Conference on Pervasive Computational Technologies (ICPCT) Conference
6 October Ruchi Tripathi, Anjan Mishra, Subrata Mondal, Arunangshu Giri, Dipanwita Chakrabarty & Wendrila Biswas Enhancing Consumer Decision Satisfaction in Agricultural Product Retailing Through IoT.
DOI: https://doi.org/10.1007/978-981-96-7496-1_23
Smart Trends in Computing and Communications (SmartCom 2025) Conference
7 November Wendrila Biswas, Arunangshu Giri, Dipanwita Chakrabarty & Dibyendu Rath A Study on Use of Wearable Sensors to Empower Personalized Healthcare
DOI: https://doi.org/10.1007/978-3-032-06671-8_46
ICT Systems and Sustainability (ICT4SD 2025) Conference
8 September Samuel Biswas, Wendrila Biswas, A. Parasar, Stephen Dass A, Rajib Mandal, Thulasimani T . A Federated Learning-Based Hybrid Model for Enhancing Student Engagement and Emotional Growth in Universities.
DOI: https://doi.org/10.1109/APCIT65661.2025.11411096
2nd Asia Pacific Conference on Innovation in Technology (APCIT), Mysore, India, IEEE. 2025 Conference
9 March Neeraja B, Wendrila Biswas,M. Sreelaxmi,Bhagyashree Shailesh Firake,Jayshree Suhas Wasnik, Rashmi Abhay Kamde Advanced Energy Consumption Prediction for Smart Cities Using Meta-Learning Layers
DOI: https://doi.org/10.1109/ICVADV63329.2025.10960914
2025 International Conference on Visual Analytics and Data Visualization (ICVADV), Tirunelveli, India, IEEE Conference
10 May Shanta Banik, Arunangshu Giri, Satakshi Chatterjee Antecedents and Consequences of Viewers" Engagement Toward Vlogging
DOI: https://doi.org/10.1002/cb.2467
Journal of Consumer Behaviour Journal 5.200
S.No.MonthAuthor(s)TitleJournalTypeIF
1 December Puja Tiwari, Arunangshu Giri, Dipanwita Chakrabarty, Satakshi Chatterjee, Shamba Chatterjee Analyzing the Growing Role of Smartphones and Mobile Apps in E-Commerce
DOI: doi.org/10.1007/978-981-96-4139-0_29
International Conference on Information and Communication Technology for Competitive Strategies Conference
2 September Swatee Biswas, Arunangshu Giri, Satakshi Chatterjee How Can AI-enabled HRM (Artificial Intelligence-enabled Human Resource Management) Help to Change the Future of Multi-Speciality Hospitals?
DOI: 10.4324/9781003470229
Perspectives in Finance and Digital Transformations in Business Book chapter
3 July Arunangshu Giri, Dipanwita Chakrabarty, Manas Routray Identifying the Customer Demand Factors for Green Fuel in Indian Petrochemical Market using SPSS and NVivo Software
DOI: 10.1109/ICCIGST60741.2024.10717505
International Conference on Computational Intelligence for Green and Sustainable Technologies (ICCIGST) Conference
4 April Satakshi Chatterjee, Arunangshu Giri, Puja Tiwari, Kasturi Sahay, Sidharth Raja Halder, Manish Prasad Rajak, Ashish Mohan, Dipanwita Chattopadhyay Intention to Adopt AI-Enabled Manpower Planning for Patient Satisfaction: An Empirical Study on Future Based Technology
DOI: 10.1007/978-981-97-6681-9_4
International Conference on Information and Communication Technology for Intelligent Systems (ICTIS 2024) Conference
5 April Dipanwita Chakrabarty, Arunangshu Giri, Mahadev Bera, Dibyendu Rath Factors Affecting Digital Shifting of Food Industries Through Food Apps for Business Sustainability: an Empirical Study
DOI: 10.1007/978-981-97-6675-8_13
International Conference on Information and Communication Technology for Intelligent Systems Conference
6 January Satakshi Chatterjee, Arunangshu Giri, Swatee Biswas Virtual Human Resource Management (V-HRM): Impact of Its Strategic Applications on Enhancing Organizational Efficiency
DOI: 10.4324/9781032668925
Perspectives in Human Resources Book chapter
7 January Satakshi Chatterjee, Arunangshu Giri, Puja Tiwari, Kasturi Sahay, Manish Prasad Rajak, Sidharth Raja Halder A technology acceptance model perspective on the Metaverse-fueled educational systems in the higher educational institutions of India
DOI: 10.1007/978-981-97-1320-2_33
International Conference on Smart Computing and Communication Conference
8 June Adrinil Santra, Dipanwita Chakrabarty, Arunangshu Giri, Soumya Kanti Dhara Analyzing the Customer Sentiment of Reels and Short Video Viewers of Facebook Using Social Media Analysis
DOI: 10.1007/978-981-97-1313-4_14
International Conference on Smart Computing and Communication Conference
9 December Manisha Patawari, Nabin Kumar Sarawgi Measuring Impact of Capital Budgeting Techniques on the Financial Performance Pacific Business Review International Journal
10 May Dipanwita Chakrabarty, Soumya Kanti Dhara, Arunangshu Giri, Adrinil Santra Determining the Impact of ICT-Based Promotional Initiatives on the Effectiveness of E-Business Using Structural Equation Modeling
DOI: 10.1007/978-981-97-0744-7_21
International Conference on Information and Communication Technology for Competitive Strategies Conference
S.No.MonthAuthor(s)TitleJournalTypeIF
1 November Wendrila Biswas, Debarun Chakraborty
DOI: https://doi.org/10.1177/22779779231203349
South Asian Journal of Business and Management Cases Journal
2 March Wendrila Biswas Rewriting and Redefining the Aspects of Marketing with Metaverse: A Brief Insight.
DOI: https://doi.org/10.17010/ijom/2023/v53/i3/172057
Indian Journal of Marketing Journal 0.390
3 September Soumya Kanti Dhara, Arunangshu Giri, Adrinil Santra, Dipanwita Chakrabarty Measuring the behavioral intention toward the implementation of super artificial intelligence (super-AI) in healthcare sector: An empirical analysis with structural equation modeling (SEM)
DOI: 10.1007/978-981-99-4932-8_42
International Conference on ICT for Sustainable Development Conference
4 September Arunangshu Giri, Dipanwita Chakrabarty, Adrinil Santra, Soumya Kanti Dhara
DOI: 10.1007/978-981-99-3758-5_2
International Conference on Information and Communication Technology for Intelligent Systems ( ICTIS 2023) Conference
5 May, 2023 Nakul Shahdadpuri, Somanchi Hari Krishna, SathiJyothirmaye Reddy. C. Ganesh, Kirti Agarwal, Sourabh Bhattacharya Cloud-based fault prediction using IoT in office automation for improvisation of the health of employees
DOI: 10.1109/ICACITE57410.2023.10183011
2023 3rd International Conference on Advance Computing and Innovative Technologies in Engineering Conference
6 June Sumita Das, Arunangshu Giri, Gourab Chatterjee Assessment of Proximate Composition and Antioxidant Potential of Different Commercially Packaged Tea Samples in West Bengal
DOI: 10.18805/ajdfr.DR-1906
Asian Journal of Dairy and Food Research Journal
7 March Arunangshu Giri, Satakshi Chatterjee, Jari Salo
DOI: 10.17010/pijom/2023/v16i3/170600
Prabandhan: Indian Journal of Management Journal
8 November Debarun Chakraborty, Hari Babu Singu, Arpan Kumar Kar, Wendrila Biswas From fear to faith in the adoption of medicine delivery application: An integration of SOR framework and IRT theory.
DOI: https://doi.org/10.1016/j.jbusres.2023.114140
Journal of Business Research Journal 9.800
S.No.MonthAuthor(s)TitleJournalTypeIF
1 March Debarun Chakraborty, Shakti Bodh Bhatnagar, Wendrila Biswas, Ajay Kumar Khatua What Drives People to Adopt Grocery Apps? The Moderating Role of Household Size.
DOI: https://doi.org/10.1177/22785337221091640
Business Perspectives and Research Journal
2 March Wendrila Biswas, Debarun Chakraborty Impact of organizational trust, commitment and team orientation on industrial disputes - an empirical study on selected manufacturing companies of West Bengal.
DOI: https://doi.org/10.1504/IJBG.2022.122278
International Journal of Business and Globalization Journal
3 Debarun Chakraborty, Adrinil Santra, Soumya Kanti Dhara Mounting of stress on management graduates and its effect on their performance International Journal of Business and Globalisation Journal
4 October Rambalak Yadav, Arunangshu Giri, Satakshi Chatterjee Understanding the users" motivation and barriers in adopting healthcare apps: a mixed-method approach using behavioral reasoning theory
DOI: 10.1016/j.techfore.2022.121932
Technological Forecasting and Social Change Journal 13.300
5 June Arunangshu Giri, Wendrila Biswas, Jari Salo "Buy Luxury": Adapting the SHIFT framework to explore the psychological facets enabling consumers for sustainable luxury consumption
DOI: 10.17010/ijom/2022/v52/i6/169836
Indian Journal of Marketing Journal 0.390
6 March Debarun Chakraborty, Shakti Bodh Bhatnagar, Wendrila Biswas, Ganesh Dash The Subtle Art of Effecting a Four-day Workweek to Drive Performance
DOI: https://doi.org/10.1177/0258042X221082893
Management and Labour Studies Journal
S.No.MonthAuthor(s)TitleJournalTypeIF
1 January Debarun Chakraborty, Wendrila Biswas Enlivening Workplace Climate Through Strategic Human Resource Management Initiatives: Unleashing Its Efficacy.
DOI: https://doi.org/10.1177/2278533720983069
Business Perspectives and Research Journal
2 July Debarun Chakraborty, Wendrila Biswas, Ganesh Dash
DOI: https://doi.org/10.1002/crq.21313
Conflict Resolution Quarterly Journal
3 July Satakshi Chatterjee, Arunangshu Giri Understanding consumer behaviour through neuromarketing: A strategic approach towards the mobile phone industry
DOI: 10.17010/ijom/2021/v51/i5-7/161648
Indian Journal of Marketing Journal 0.390
S.No.MonthAuthor(s)TitleJournalTypeIF
1 Arunangshu Giri, Satakshi Chatterjee, Pradip Paul, Manigrib Bag, Abanti Aich, Swatee Biswas Factors Affecting Child Development: Highlighting the Facts in the Perspective of Child Abuse in Indian Scenario
DOI: 10.37506/v11/i2/2020/ijphrd/194901
Indian Journal of Public Health Research & Development Journal
2 Satakshi Chatterjee, Arunangshu Giri, Pradip Paul, Manigrib Bag, Swatee Biswas, Abanti Aich Child Abuse: An Empirical Study Emphasizing on Child Health in Present Indian Socio-Economic Situation
DOI: 10.37506/v11/i2/2020/ijphrd/194801
Indian Journal of Public Health Research & Development Journal
3 June Debarun Chakraborty, Wendrila Biswas Think Love, Think Peace, Think Harmony: Rethinking on Industrial Tranquility.
DOI: https://doi.org/10.1177/2278533720923506
Business Perspectives and Research Journal
4 April Arunangshu Giri, Satakshi Chatterjee Impact of fluid team performance on strategic HRM: An empirical study in the organized retail sector of West Bengal
DOI: 10.17010/pijom/2020/v13i4/151824
Prabandhan: Indian Journal of Management Journal
5 March Smita Chakraborty, Arunangshu Giri, Abanti Aich, Swatee Biswas Evaluating influence of artificial intelligence on human resource management using PLS-SEM (Partial least squares-structural equation modeling) INTERNATIONAL JOURNAL OF SCIENTIFIC & TECHNOLOGY RESEARCH Journal
6 Arunangshu Giri, Smita Chakraborty, Swatee Biswas, Manigrib Bag Impact Of Employee Satisfaction On Talent Retention In Private Colleges Of India: An Empirical Analysis INTERNATIONAL JOURNAL OF SCIENTIFIC & TECHNOLOGY RESEARCH Journal
7 Smita Chakraborty, Arunangshu Giri, Swati Biswas, Manigrib Bag Measuring the impact of celebrity endorsement on consumer purchase intention of beauty soap in Indian context International Journal of Scientific and Technology Research Journal
8 Arunangshu Giri, Satakshi Chatterjee, Swatee Biswas, Abanti Aich Factors influencing consumer purchase intention of daily groceries through B2C websites in metro-cities of India INTERNATIONAL JOURNAL OF SCIENTIFIC & TECHNOLOGY RESEARCH Journal
9 January Debarun Chakraborty, Wendrila Biswas Articulating the value of human resource planning (HRP) activities in augmenting organizational performance toward a sustained competitive firm.
DOI: https://doi.org/10.1108/JABS-01-2019-0025
Journal of Asia Business Studies Journal 3.500
10 October Debarun Chakraborty, Wendrila Biswas Going Green with Green HRM Practices: A Strategic Initiative for Reinvigorating Performance Optimization in Companies
DOI: https://doi.org/10.17010/pijom/2020/v13i10-11/156006
Prabandhan: Indian Journal of Management Journal
S.No.MonthAuthor(s)TitleJournalTypeIF
1 November Arunangshu Giri, Satakshi Chatterjee, Pradip Paul, Smita Chakraborty, Swatee Biswas Impact of smart applications of IoMT (internet of medical things) on health-care domain in India
DOI: 10.35940/ijrte.D7474.118419
International Journal of Recent Technology and Engineering (IJRTE) Journal
2 January Debarun Chakraborty, Wendrila Biswas Impact of Organizational Values, Compassion, and Well-Being on Industrial Disputes: An Empirical Study
DOI: https://doi.org/10.17010/pijom/2019/v12i1/141427
Prabandhan: Indian Journal of Management Journal
3 Debarun Chakraborty, Adrinil Santra, Soumya Kanti Dhara Factors Affecting the Liquid Workforce in Different Organizations and its Effectiveness Prabandhan: Indian Journal of Management Journal
Intellectual Property

Research Patents

Sl NoAcad YearInventorsPatent TitleAppl. No.Date FiledStatus
1 AY202526 Dr. Sourabh Bhattacharya : EFFECTS OF FEAR OF MISSING OUT(FOMO) ON ONLINE MARKETING 202631004920 A 18-01-2026 Published
2 AY202526 1)Dr. Balasaheb Kalhapure 2)Dr. R Satish 3)Mrs. N. Rajasankari 4)Dr. H S Abzal B… IOT-ENABLED SUPPLY CHAIN MONITORING SYSTEM WITH REAL-TIME RISK ASSESSMENT FOR BUSINESS LOGISTICS 202521105111 A 30-10-2025 Published
3 2025-2026 Wendrila Biswas, Arunangshu Giri, Samuel Biswas IOT based employee stress detection 476755-001 13-10-2025 Granted
4 AY202526 Dr. R. Satish 2)Dr. Malavika Mohapatra 3)Dr. M. Sirisha Rani 4)Dr. T. Mohanapriy… Transformation of Retail Industry: From Brick-and-Mortar to Omnichannel Models 202541092869 A 27-09-2025 Published
5 AY202526 Dr. Ujjwal DasDr. Aditya GhoshDr. Jnui Deb Mallick DattaDr. Indranil Bandyopadhy… AI KIOSK FOR FINANCE AND HR POLICY TRAINING 470774-001 22-08-2025 Granted
6 AY202526 Dr. Krishnendu Ghosh Dr. Priyanka Mishra Biswadeep Banerjee Dr. R… OBE AUDIT-CURRICULUM COMPLIANCE ANALYZER 466377-001 19-07-2025 Published
7 2025 Wendrila Biswas, Arunangshu Giri, Satakshi Chatterjee, Shamba Chatterjee, Samuel… Recruitment screening devise 465529-001 12-07-2025 Granted
8 2025 Arunangshu Giri, Wendrila Biswas, Shamba Chatterjee, Dipanwita Chakrabarty, Sola… AI enabled framework for real-time customer behavior analysis and purchase forecasting in online retail systems 202531063070 A 02-07-2025 Published
9 2025 Wendrila Biswas, Arunangshu Giri, Shamba Chatterjee, Samuel Biswas, Tanushree Gh… Employee Welbeing monitoring HR device 461545-001 07-06-2025 Granted
10 2025 Arunangshu Giri, Wendrila Biswas, Shamba Chatterjee, Dibyendu Rath, Solanki Patt… Employee performance evaluation management device 461547-001 07-06-2025 Granted
Industry Collaboration

MoUs & Partnerships

Indian Oil Corporation Ltd. (IOCL), Marketing DivisionIndustry Partnership
Indian Oil Corporation Ltd. (IOCL), Refinery DivisionIndustry Partnership
Affiliations

Memberships & Affiliations

Department

Industrial Visit

Recent Industrial Visits

Company / Industry Visited

Department

No. of Students

Date

Location

Haldia Energy Ltd.

MBA

16

14

05-02-2025

14-02-2025

Baneswarchak, PO: Golapchak, PS: Durgachak, Haldia, Purba Medinipur, PIN- 721658

JVL Oil Refinery (Haldia Plant)

MBA

26

26

14-09-2017

15-09-2017

149, Mouza - Debhog, PS - Bhabanipur, Haldia, Purba Medinipur, PIN- 721657

Bengal Beverages Pvt. Ltd. (Dankuni Plant)

MBA

30

11-08-2017

Durgapur Expressway, P.O: Dankuni Coal Complex, Dankuni, Hooghly, PIN-712310

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